The year 2023 is set to be a game-changer in the world of video marketing, with emerging trends that will shape the way brands connect with their audiences. As an essential component of digital marketing strategies, video has the power to captivate, engage, and ultimately drive results. But what are the best video trends to increase brand awareness 2023? In this blog post, we’ll explore the latest video marketing trends, from short-form videos to augmented reality experiences, and how you can harness their potential to propel your brand to new heights.
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- Leverage short-form vertical videos, horizontal videos, live streaming and personalized video content to boost brand awareness.
- Harness user-generated content and optimize for search engines to maximize success of video marketing strategies.
- Utilize influencer partnerships, vertical formats & interactive elements for engaging audiences on mobile devices.
Proven Video Marketing Trends for Boosting Brand Awareness
As we gear up for a dynamic year in video marketing, it’s essential to stay ahead of the curve and embrace the latest trends that can elevate your brand’s presence. With 82% of global internet traffic attributed to video, the importance of keeping up with these trends cannot be overstated.
So without further ado, let’s dive into the top five video marketing trends for 2023: short-form videos, live streaming, personalized video content, AR/VR experiences, and social media stories. Each of these trends offers unique advantages and opportunities for brands to connect with their target audiences, create memorable experiences, and ultimately, boost brand awareness.
In the following subsections, we’ll delve deeper into each trend, exploring their impact and how you can leverage them in your own channel and marketing strategy.
In a world where attention spans are short and mobile devices reign supreme, short-form videos have emerged as a powerful tool for capturing the viewer’s attention. Platforms like TikTok and Instagram Reels have popularized short-form, vertical swipe video content, and their success has led to the rise in popularity of this format across various social media platforms. Its popularity stems from the fact that such a large number of users access video from their phones. It has become such a trend that even Youtube has introduced the format in their segments called Yotube Shorts!
Short-form videos are ideal for delivering bite-sized, engaging content that can easily be consumed and shared on social media feeds. Brands can harness this trend to create a mix of entertaining, educational, and promotional content that appeals to their target audience. Moreover, short-form videos can be a cost-effective way to generate buzz, as they often require less production time and resources compared to longer videos. Keep in mind that from a Brand point of view, these vertical videos should be created as top-of-the-funnel content for getting in front of users. But without the other elements for deeper engagement at the lower levels of the funnel, they will not take you far in online marketing.
Live streaming has quickly become an essential part of video marketing, allowing brands to connect with their audiences in real-time and foster a sense of community. With live videos being watched three times more than pre-recorded videos, the potential for growth in live streaming is immense.
Platforms like Facebook, Instagram, and YouTube have embraced live streaming, enabling brands to host live events, Q&A sessions, product launches, and more. By engaging with viewers in real-time, brands can cultivate a sense of unity and enhance retention, making live streaming an effective video marketing tool and trend for increasing brand recognition. For professional TV crews, going “Live”to Air goes back to the days of Vaudeville. Obviously there are inherent risks involved, so it important to be able to control as many of the elements as possible to navigate the conversation. But do not fear, as there are easy ways get exceptional outcomes, if you stick to a few basic rules. It helps if your team has some experience in Live Television Production.
Personalized Video Content
As consumers increasingly seek personalized experiences, brands must adapt their marketing strategies to cater to this demand. Personalized video content, such as targeted advertisements and customized product demonstrations, has proven to be a successful trend for increasing brand recognition. And getting some of the C-Suite extolling their passions goes a long way to humanizing businesses and corporations. People can tell more from video than a thousand words ever will.
By tailoring content to the specific needs of their target audience, marketers can increase the likelihood of conversion. Customized videos can foster a stronger connection between customers and brands, leading to increased loyalty and a more memorable experience.
The key to successful video marketing in 2023 is developing quality personalized content quickly and at scale. For people who are Personal Brands or Influencers, it is easier to churn and burn on video production. For established Brands who have a reputation to lose, the rule is the same. You can dominate the internet by scaling with high quality video content, in conjunction with other online marketing tactics including keyword research and optimized long form content. The key is to understand the most effective approaches that do not put your Brand at risk. The upside is that most of middle-market companies do not understand the value in video marketing and therefore do not invest in developing it. This leaves the market share open for those companies who embrace it!
The world of augmented and virtual reality (AR/VR) offers exciting possibilities for video marketing, as it provides immersive experiences that captivate viewers. With the target audience for AR/VR videos predominantly composed of younger, tech-savvy individuals seeking the latest trends, there is a massive opportunity for brands to tap into this market.
In 2023, it is expected that AR/VR experiences will be utilized more extensively across social media and in video marketing campaigns. By combining traditional videos with advancements in augmented and virtual reality technology, brands can create “remarkable brand experiences” that foster distinguishing connections with their products or services.
It is important to keep in mind that few middle market brands are engaging in AR/VR, which is an advantage and a disadvantage for digital video marketers. The advantage is that the competition is lower, and it demonstrates innovation. The disadvantages are the cost of production and audience targeting limitations.
Social Media Stories
With platforms like Snapchat, Instagram, Facebook, TikTok, and WhatsApp offering social media stories, the opportunity for brands to leverage this format in their video marketing strategies is vast. Social media stories have been shown to be a beneficial trend for increasing brand recognition, as they allow brands to share short, vertical videos that can be easily consumed and shared by their audience.
In addition to their native platforms, social media stories can be repurposed and shared on other platforms, such video sharing platforms such as YouTube, further increasing their reach. By embracing social media stories, brands can create engaging content that is easily shareable, increasing the chances of it becoming viral and reaching a broader audience.
Harnessing User-Generated Content
User-generated content (UGC) offers brands a powerful way to create authenticity and trust with customers, showcasing products and services from the customer’s point of view. By encouraging customers to submit videos, brands can demonstrate the practical use and value of their products or services, as well as their customers’ positive experiences and satisfaction.
Brands can harness user-generated content through various methods, such as branded hashtag challenges. This not only encourages followers to become content creators, but also allows brands to tap into the power of engagement and heightened interaction around a specific topic.
Ultimately, user-generated content can have a significant impact on a brand’s video marketing success, when done properly and with clear outlines. Otherwise, rushing into a short form video content strategy could create a few problems. Equally, user generated short videos do not lend themselves to every product or service.
Video Marketing Strategies for B2B Brands
When it comes to B2B brands, the focus should be on creating educational videos that provide helpful information and establish the company as a go-to resource. By offering valuable content that addresses the needs and challenges of their target audience, B2B brands can build trust and credibility in their industry.
Educational videos can take various forms, such as explainer videos, webinars, and tutorials, all of which can be tailored to address specific pain points or challenges faced by the target audience. By prioritizing educational content, B2B brands can increase lead generation and enhance engagement with their target audiences, ultimately leading to successful video marketing outcomes.
This is the best strategy for most middle market companies
Optimizing Videos for Search Engines
Optimizing videos for search engines is essential for successful video marketing strategies, just like press releases and blog posts. With more and more video content being produced every day, ensuring that your videos rank well in search engine results is crucial for reaching your target audience and driving engagement.
There are three key ways to boost SEO using videos: optimizing titles and descriptions, incorporating relevant keywords, and generating video sitemaps. By focusing on these aspects of video creation, brands can ensure that their video content is easily discoverable and ranks well in search engine results, ultimately leading to increased views and engagement.
The Power of Influencer Partnerships
Influencer partnerships have proven to be an effective way to reach new audiences and build trust with followers. By partnering with influencers who have a strong connection with their audience, brands can leverage their influence to promote their products or services and tap into new markets.
However, influencer partnerships can be costly compared to user-generated content. Brands must weigh the potential benefits and costs of partnering with influencers, considering factors such as reach, engagement, and the influencer’s alignment with the brand’s values and target audience.
Ultimately, the success of influencer partnerships will depend on the brand’s ability to choose the right influencers and create authentic, engaging content that resonates with their audience.
Embracing Vertical Video Formats
Vertical video formats, designed specifically for mobile viewing, provide a more user-friendly experience for mobile users, making them ideal for social platforms, like Instagram, Facebook, and TikTok. As smartphone usage continues to rise, adjusting to this transition and embracing vertical video formats is essential for video marketing success.
By incorporating vertical video formats into their marketing strategies, brands can improve user experience and increase engagement with their content. Vertical videos are particularly well-suited for social media feeds, where users can easily swipe through content on their mobile devices.
By adopting vertical video formats, brands can better cater to the needs of their mobile audience and stay ahead in the constantly evolving video marketing landscape.
Interactive Video Content
Interactive video content engages viewers and encourages them to take action, such as voting, providing feedback, or adding creative elements. By offering interactive elements within their video content, brands can enhance viewer retention, engagement, and relevance, ultimately providing a more enjoyable and personalized experience for the viewer.
Examples of interactive video content include quizzes, polls, and choose-your-own-adventure style videos, which offer viewers an active role in shaping the content they consume. By incorporating interactive elements into their video marketing strategies, brands can foster a deeper connection with their audience, encouraging engagement and ultimately driving results.
As we’ve explored in this blog post, the video marketing landscape in 2023 is ripe with opportunity for brands to create video content to elevate their presence and boost brand awareness. By embracing trends such as short-form videos, live streaming, personalized content, AR/VR experiences, social media stories, user-generated content, educational videos for B2B brands, SEO optimization, influencer partnerships, vertical video formats, and interactive video content, brands can create memorable experiences and establish lasting connections with their audiences.
As you look towards the future of video marketing, consider how you can harness the power of these trends to propel your brand to new heights in 2023 and beyond. The time is now to embrace these proven video marketing trends and unlock the full potential of video as a powerful tool for connecting with your audience and driving results.
Frequently Asked Questions
What digital marketing trend is predicted for 2023?
In 2023, digital marketing trends will focus on augmented reality (AR) and other forms of immersive experiences, influencer marketing, and creative content. Marketers will need to use strategies such as these to make their brand presence stand out from the competition and keep up with consumer demand.
To achieve success, marketers will need to be creative and think outside the box. They will need to create content that is engaging and interactive, and leverage influencers to reach their target audience. Furthermore, they will need to use the latest software.
What is the video marketing strategy for 2023?
For 2023, an effective video marketing strategy should encompass interactive and shoppable video content, user-generated content, and simplified video production at scale. This will ensure that your videos are engaging, informative, and reach the right audience.
Additionally, behind-the-scenes (BTS) videos can provide a great opportunity to give audiences a peek into how your brand operates. Therefore, investing in a comprehensive video marketing strategy for 2023 is essential.
What are the trends in video production 2023?
Looking ahead to 2023, we can expect to see trends such as augmented reality video content, interactive videos, personalised videos, influencer marketing, and more advanced use of video analytics. Video production will also become much simpler and more accessible, enabling businesses to create high-quality content at scale.
In 2023, we can anticipate a wide range of innovative and exciting trends in video production, and video consumption, including augmented reality video content, interactive videos, personalised videos, influencer marketing, simplified video production, and more advanced use of video analytics. These trends offer unprecedented opportunities for businesses to build powerful relationships with their audience through effective visual storytelling.
What is the video trend in social media 2023?
The future of social media in 2023 looks to be dominated by vertical video. Increasingly, platforms such as Instagram, Facebook and YouTube are utilizing vertical video formats in their Story/Shorts feature to create a more immersive viewing experience for users.
This trend is only growing, so it’s something to keep an eye on in the near future.